What is Email Marketing?
Email marketing uses email platforms to build relationships with your prospective customers as they move through the customer journey.
Great email marketing revolves around sharing useful content that benefits the reader without sounding desperate for their business.
Why do I Need Email Marketing?
Email marketing is one of the most consistently valuable forms of digital marketing. It is especially valuable when you pair it with strong seo and social media strategies. The average ROI is $42 for every $1 you spend on email marketing.
Email marketing services include the following:
- Email strategy creation
- Drip campaigns
- List segmentation
Email Strategy Creation
Email marketing is only as effective as the strategy behind the emails. The last thing you want to do is hard-sell people with overly promotional content.
We do extensive research into your niche and audience to come up with a customized email marketing strategy designed to drive action.
Newsletters are the perfect partner for your content marketing strategy. When people opt in to your newsletter, it’s a great signal that your content is resonating with your audience.
We craft content for your newsletters that actually provides actionable value to your target customers.
A drip campaign is a sequence of emails designed to have your target customer take a specific action. Each email is a building block to give the reader the information they need at each stage of the buying process.
We use email marketing software that allows us to set up automated email sequences to get your content to your target customer exactly when they need it.
Building an email list of people who are interested in your business or have purchased from your business before is arguably the digital marketing service with the highest ROI.
We build and maintain a clean list that is highly targeted and compliant with all CAN-SPAM laws.
Everyone on your email list will not be interested in the same content. Returning customers want different things than someone who hasn’t done business with you yet.
We build different personas for each segment of your audience and create email sequences that speak to their unique needs.
Are you ready to build a lead generating machine with email marketing services? Click below for your free email marketing analysis.