What is Paid Digital Advertising?
Paid digital advertising services refer to any type of ad where you have to pay directly for the placement. While you also technically pay a person or agency for SEO services and social media services, these are “organic” since you don’t pay directly for placement.
What Digital Advertising Services do You Offer?
As a full-service digital marketing agency, paid advertising is a big part of what we do.
Our advertising services include:
- PPC advertising
- Social media advertising
- Influencer marketing
Go to Google and type in a keyword you would like to rank for. Notice the advertisements at the top of the results page. These are placed through pay-per-click, or PPC advertising.
We use our expert knowledge of Google AdWords to bid on keywords that are most likely to generate revenue for your business.
Social Media Advertising
All social media platforms have their own version of paid digital advertising. Which ones you utilize comes down to which platforms are used most by your target audience.
We specialize in using Facebook, Instagram, and LinkedIn advertising to grow your audience and turn followers into qualified leads.
Have you ever visited a website, and then noticed ads for that website on other similar websites? This is a digital advertising strategy known as retargeting.
We extensively analyze your niche to craft a retargeting strategy with a high ROI.
Influencer marketing is the act of paying someone in your niche with a large social media following to promote your brand. This strategy is especially effective if your target customers are under 35.
We use social listening tools to determine the best influencers within your niche and work with them to develop collaborative partnerships.
Do you want to start taking advantage of digital advertising services? Click below for a free advertising analysis.