Do you know what business you are in? This episode of the Titanium Life podcast looks at the importance of knowing your ideal client. What type of person benefits most from using your product or service?
This episode covers Arman’s three-step process for coming up with your ideal client. First, your ideal client has to be high-margin. You have to be making enough profit per customer to sustain your business. Second, there must be enough of your ideal client for your business to grow. Finally, your product or service has to be high-quality.